Easy, Breezy, Beautiful, Covergirl! My first encounter with Covergirl was when I began watching America’s Next Top Model (ANTM) when I was about 10 or 11 years old. One of the prizes with the older cycles of ANTM was a campaign with Covergirl. What was so great about the prize was that it could go to anyone who won the competition. The best model would be the face of Covergirl for a period of time not matter what race. However, it was an all female competition. Thus, the face of Covergirl would inevitably be a women. Furthermore, over the last century or so, make-up has been heavily associated with women which has lead to the exclusion of those select few males who do enjoy wearing make-up. Covergirl took a step forward when they chose James Dickinson Charles as their brand ambassador.
For those who don’t know, James Dickinson Charles is the first male brand ambassador and spokesmodel for Covergirl. When it was brought to the attention of the media that Charles would brand ambassador and spokesmodel for Covergirl, it changed the way in which people view beauty campaigns and that make-up is not just for women.
Although, over the last week or so, James Charles and Covergirl have become the centre of attention because Charles made a racist comment over twitter which he soon deleted due to backlash. Nevertheless, someone had already screenshot his comment which soon went viral. He says ‘I can’t believe we’re going to Africa today omg what if we get Ebola?’ This tweet clearly demonstrates his ignorance and lack of respect. The fact that he associates Ebola with Africa like every country there has it is simply ludicrous. It’s insulting.
This is not the only racist comment Charles has made over twitter though. He has also made racist tweets regarding Mexican and Indian people. Charles did write an apology but the damage has been done. Just because he apologised, it does not necessarily make it sincere. Covergirl was quick to emphasise to everyone that Charles had issued an apology via Instagram. Covergirl Instagram states that ‘James Charles’ tweet does not represent COVERGIRLs perspective. We agree his statements were inappropriate but appreciate that he has issued an apology. We are an inclusive brand and respect all people and cultures.’ Should someone this reckless and ignorant on the likes of twitter have a role within Covergirl cosmetics? I really don’t think so. Fair enough he said sorry but where is his punishment? Not only do his actions reflect badly on himself but on Covergirl too. The fact that they are choosing to keep him as brand ambassador and spokesmodel of Covergirl shows how seriously covergirl takes racism in the industry. What’s more, this issue has highlighted racism within the LGBTQ community. Yes, it is possible to be LGBTQ and racist.
His actions were unacceptable. Boycott James Charles Covergirl.
To read more about James Charles or racism in the LGBTQ community, look at the links below.
Racism in LQBTQ